AI & Automation
AI-Driven Marketing and Smart Automation
I don’t just follow AI trends — I test, integrate, and deploy them.
From building automated student journeys in Salesforce to using ChatGPT for content strategy, I’ve applied AI and automation to improve speed, reduce manual work, and increase relevance across the funnel.
Whether it’s designing smart retargeting sequences, optimizing Google Ads copy in seconds, or using Power Automate to bridge platforms, I treat AI as a tool — not a gimmick.
The goal is always the same: make marketing more personal, timely, and efficient.
The Funnel
Has Changed
AI, automation, and multi-channel behavior have reshaped the journey — it’s no longer linear, and neither is our strategy
Salesforce
in Motion
Using Salesforce data and automation to track performance, trigger actions, and scale lead engagement
Smart Journeys,
Built in Salesforce
Automated flows that deliver the right message at the right time — with conditional logic, delays, and engagement triggers
Behavior That
Tells a Story
AI-powered heat maps reveal how real users interact with a page — guiding smarter design, content, and journey flow
Automated Student Follow-Up
Multi-step Mailchimp journeys used to guide prospective students from inquiry to application — without manual emails
Mapping the
Journey
Behind every smart automation is human strategy — here, we plan the steps that AI and automation bring to life
Know the
Competition
AI tools help track keyword rankings, ad spend, and campaign shifts — giving us the edge before the first click
AI That
Talks Back
Real-time video chat powered by AI delivers answers, captures leads, and creates a 24/7 interactive experience